Employees at Youmi Mobile Internet Information and Technology Service Co's research and development center in Guangzhou. The company expects its revenue to grow to between 80 million yuan and 100 million yuan this year. Provided to China Daily
游戏发烧友在那款宗旨公园管理游戏中要从一小块游乐场起步，建造出世界上最大的核心公园。该游戏由Zynga米兰职业室开采，该专门的学业室以前曾盛产《Empires & Allies》。
China Daily 05/10/2013
Guangzhou-based YouMi couldn't find its niche, so it created its own
Many Chinese youths do not know what they want to do when they graduate from college, but Chen Di was different - even as a child, he wanted to have his own business. His plans were to work in real estate, finance or technology, but he did not expect to land in the mainland's first mobile application advertising company. Nor did he see himself on this year's Forbes China list of 30 outstanding Chinese entrepreneurs below 30 years old, at the age of 26. The company Chen founded, Guangzhou-based YouMi Mobile Internet Information and Technology Service Co, has worked with more than 5,000 mobile phone websites and more than 50,000 apps. It covered nearly 200 million consumers in 600-plus Chinese cities by January, generating accumulative revenue of 60 million yuan ($9.67 million). "YouMi's roots go back to Chen's days at the South China University of Technology, when he set up a business with other students. YouMi's business partners include China Mobile, the country's largest mobile phone service provider, Taobao, its biggest e-commerce platform, and 360buy, one of China's largest e-commerce websites," said an article on the Forbes website. In his first year at the university, Chen began serving as an agent for a bank's credit-card business. "I then felt that in traditional business, you receive your product supplies from others without any core competitiveness. It doesn't mean much to me," he said. Chen then turned to his major, computer science, and attended innovation contests sponsored by the likes of IBM Corp and Microsoft Corp. With other students, he also developed software outsourced by companies. "Some students enjoyed the process of writing programs but I preferred turning the technology to productivity." In judging business potential, Chen considered large computers too complicated for a young entrepreneur and found the personal computer segment already highly developed. He felt lost until he found that mobile phone games were an emerging market full of opportunities. In an entrepreneurship program sponsored by the Central Committee of Communist Youth League of China and China Mobile, a game Chen had developed was downloaded more than 2,000 times a day. However, the reality was that few game users were willing to pay for such games, being accustomed to free offers.
New business model
电视发表提议，主旨公园模拟游戏近来在推特(Twitter)并不算盛行主题材料。六waves在二月份发行了由Noisy Duck开辟的《Rollercoaster Mania》，它在1一月份最高峰时的DAU为16万，但目前DAU已降至4万。
Chen then hit on a business model that involved inserting advertisements into apps, a prospect strengthened by Google's acquisition of AdMob, one of the world's largest mobile advertising networks, for $750 million in 2009. He launched his mobile phone advertising platform on April 1, 2010, three months before he graduated and became CEO of YouMi, which shares advertising revenue with app developers. "If I failed to do something big in my fourth year at the university, I wouldn't be able to keep up with my teammates who studied at prestigious universities," Chen said.
Entrepreneur shows aptitude for app ads
"The business is much more than small advertisements. It solved the issue of app developers making money, when previously they might not have had enough money to buy food for their teammates." YouMi received angel investment of about 10 million yuan in early 2011, which was crucial as 20-plus companies doing a similar business had mushroomed, whipping up price wars. The company's losses were not stopped until YouMi launched its offer wall product, which integrated the advertisements into games. Gamers could then click on the advertisements to get points to advance in the games. The product was an innovation in the mainland market. As Chen put it: "The Chinese word for offer wall, jifenqiang, has now become widely used in this industry." With big Chinese IT players such as Tencent Holdings and Baidu Inc joining the race last year, the market started to stabilize with increasing diversification on different platforms, Chen said. "The market creates more opportunities when it is more mature, with more means to subdivide it. When we couldn't compete with the heavyweights, we opted for diversification." YouMi also holds events for developers and provides customized services to small and medium-sized enterprises to form its own ecological chain.
Zynga Slingo(from dotmmo)
YouMi, which is one of the industry's top three companies in the mainland, is in talks with a few investors for more input later this year. The company expects its revenue to grow to between 80 million yuan and 100 million yuan this year. "We are proud that we started to make a profit last year, which is not common in this industry," Chen said. As smart-phones continue to gain popularity and mobile behavior such as gaming and shopping gets more mature, telecom operators and large enterprises are working to influence consumers and enlarge their market share, Chen said. China's smart-phone market could grow by 44 percent this year, with total shipments approaching 300 million units, according to IT consultancy IDC. As an emerging industry, the mobile Internet offers huge potential and mobile advertising is developing quickly, said Hu Jinlong with the Information Network Engineering Research Center of South China University of Technology. Mobile Internet users now outnumber fixed-line Internet users in China, he said. Advertising is a major source of income for Internet companies and mobile Internet advertising has become very important, he said. While fixed-line Internet users increased by 1.54 million to 179 million in February, mobile Internet users surged by 16.07 million to 803.45 million, including 774.62 million mobile phone Internet users, according to the Ministry of Industry and Information Technology. YouMi translates to "having rice". Chen believes the early bird has the upper hand in getting rice: "If you do something early, you get the experience and can think more." YouMi's products have been copied by more than 20 companies, he said. "You need to innovate constantly, launch new products in a timely manner and respond to the market." Asked to draw a similarity between his company and other big IT names, Chen said they share the experience of early financial strain. "I see the stereotypical views and denials in a positive way as they make you stronger inside. You don't depend on external things, but on your own development," he said.
三）据insidesocialgames电视发表，沃纳兄弟娱乐及米高梅目前发表向社交娱乐开垦商Kabam投资，但不曾发表具体投资意况（游戏邦注：Kabam别的投资者包蕴谷歌、英特尔和红点投资），华纳兄弟家庭游戏集团总经理Keven Tsujihara以及米高梅首席营业官加里 Barber将加盟Kabam董事会。
西班牙（Reino de España）开拓商Social Point的交际手游《Dragon City》位居第一，Top Free 加梅斯的《Bike Race》位居第一。
Kabam Hobbit Games(from nocookie)
Kabam与沃纳兄弟不久前还合作向运动平台发表了《The Hobbit：Kingdoms of Middel-Earth》，该游戏虽未获取堪比Kabam主打手游《Kingdoms of Camelot: Battle for the North》那种战表，但进入了谷歌Play应用营收榜单第3三名，以及iTunes游戏营业收入榜单第贰伍名。除外，Kabam还将要过大年终推出另一款游戏《The Hobbit:Armies of the Third Age》。
沃纳兄弟多年来在应酬娱乐市集展现活泼，除了与Kabam同盟之外，还与Spooky Cool Labs推出了依据《绿野仙踪》电影的同名社交游戏。
4）据venturebeat报导，PopRox Entertainment董事长MikeGramling及其组织目前推出新游戏《Race 四 My Place》，援救游戏发烧友与别人竞争取创建立模拟城市并赢取表彰，当中包蕴一项价值为20万日币的按揭奖赏（大概兑换来拾万新币现金表彰）。
race 4 my place(from forbes)
2.Dragon City（Social Point）
到201一年她正式创设了和谐的游戏公司，并努力付出那款游戏。《Race 肆 My Place》是一类似于《模拟城市》或《CityVille》的财富管理游戏，除了价值20万法郎的大奖外，游戏的使用者还有机会取得平板电脑等其他异常的小的奖状。该游戏将要七月126日颁发拔尖大奖，近来已在无任何推广活动的意况下获得1万名观者，已完结价值为伍仟新币的奖励。
3.Bike Race（Top Free Games）
5.Angry Birds Firends（Rovio）
7.Scramble with Friends（Zynga）
1）The UK is offering tax relief, but only if your game is really British
8.Clash of Clans（Supercell）
By Frank Cifaldi
The British government will begin a tax relief program for game developers starting this April, but unless your game has a British theme, you might have a hard time qualifying for it.
As we previously reported, the UK’s finance ministry is set to offer one of the most generous tax reliefs for game development in the world for what it’s calling “culturally British video games.”
Exactly what that meant was unclear at the time, but on Tuesday the ministry unveiled the specifics of its “cultural test,” which developers must pass in order to qualify.
Essentially, games are deemed “British” based on a points scale determined by a simple test. Of the 16 points required to pass, the biggest points are awarded if a game “is set in the United Kingdom or another EEA state,” whether the lead characters in a game are British, if the game depicts “a British story,” and if the majority of in-game dialogue is recorded in English.
Developers hoping to make games that don’t necessarily have a clear geographical setting or, indeed, games without characters and story, may have a hard time meeting the requirements.（source：gamasutra）
14.CSR Racing（NaturalMotion Games）
2）enish Goes IPO At The Tokyo Stock Exchange, Reaches US$40 Million Market Cap
15.Candy Crush Saga（King.com）
by Dr. Serkan Toto
16.Matching With Friends（Zynga）
Tokyo-based social game maker enish got listed at the Tokyo Stock Exchange’s Mothers section for startups today (ticker: 3667), as announced last month.
17.Legend Online（OASIS GAMES）
The stock price went up from 800 Yen to 1,360 Yen, helping the company to reach a 3.3 billion yen (US$40 million) market cap. In other words, enish’s IPO was relatively small.
18.Jurassic Park Builder（Ludia）
To put the number into perspective, here are the current market caps for other listed social game providers in Japan:
19.Dungeon Rampage（Rebel Entertainment）
•Voltage: US$55 million
20.Pockie Ninja II Social（NGames Limited）
•Drecom: US$115 million
•Crooz: US$145 million
22.Social Empires（Social Point）
•KLab: US$187 million
23.Bilve Fethet（Peak Games）
•Ateam: US$364 million
24.Ruby Blast Adventures（Zynga）
enish is a close GREE partner. US tech blog VentureBeat recently mentioned the company’s IPO in a detailed article on mobile gaming in Japan.
25.Pyramid Solitaire Saga（King.com）
Another Tokyo-based mobile game maker, Colopl, will get listed on Thursday.（source：serkantoto）